Passion
Every person on the floor rides what we sell. Saturday morning you'll find half the team at the local meet — same machines, same trails.
Laval, QC · Since 2008
Built by riders.
Run by family.
Nearly two decades, one philosophy: every person on the floor should ride what we sell. We grew from a 600 sq-ft garage into a five-brand multi-line dealer — without ever losing the part that mattered.
Founded
2008
Same family. Same town. Same passion that started it all in a two-stall garage off Boulevard Curé-Labelle.
Our story
It started with a borrowed truck.
In 2008, two brothers — Marc and Daniel Dubois — pulled an old box truck up to a Yamaha distributor in Quebec City and drove home with nine motorcycles. They had a small garage on Curé-Labelle, no website, and a phone number scribbled on the door. The first month they sold all nine.
18years later, the truck is gone, the garage is a 12,000 sq-ft showroom, and the door has a real sign — but the rest hasn't changed much. Marc still answers the phone. The team still rides what they sell. Customers still know us by name.
We've added Honda, Kawasaki, CFMOTO, and Sur-Ron along the way, grown a service shop the size of a small factory, and put thousands of people on machines they love. But the thing that pays the rent is still the Saturday-morning conversation with someone who walked in just to talk bikes.
That's the part we'll never give up.
Day one — 2008
Milestones
Our story, six chapters.
- 2008
Founded in a 600 sq-ft garage
Two brothers, one Yamaha franchise, and a stack of unpaid invoices. The first month: nine units sold.
- 2012
First major expansion
Move to the Boulevard Curé-Labelle showroom. Service bays go from two to eight overnight.
- 2015
Honda & Kawasaki added
Multi-brand strategy locked in. Inventory triples by year-end.
- 2018
10th anniversary, 5,000th customer
Free pancakes for everyone. The neighbor's dog ate seven.
- 2020
Modern showroom rebuild
12,000 sq-ft floor, dyno bench, VIP lounge. Service throughput doubles.
- 2023
Sur-Ron & e-bike line launched
We bet electric is here to stay. So far, so good.
By the numbers
The work, in figures.
0+
Years in business
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Happy riders
0+
Certified technicians
0
Authorized brands
0+
Vehicles in stock
0.0/5
Google rating
What we stand for
Four things we don't compromise on.
Expertise
Manufacturer-certified across all five brands. Continuous training, factory updates, and shared knowledge between every department.
Trust
Transparent quotes, written approvals, 12-month warranty on every repair. If we make a mistake, we own it — fast.
Community
We sponsor the Laurentian trail-clean days, host monthly ride-outs, and fund a youth motocross program. The local scene matters.
The crew
The people behind every key handed over.
Six of the eighteen full-timers who keep the showroom running, the bays turning, and the parts desk stocked.
Marc Dubois
Owner & Founder
26 years on the floor. Still answers the phone.
Stéphane Lamontagne
Sales Manager
Ducati guy. Sold his first bike in 2003 and never stopped.
Julie Beaulieu
Head Mechanic
Yamaha & CFMOTO certified. Her dyno tunes are local legend.
Patrick Rousseau
Technical Advisor
20 years diagnosing weird noises. Still gets excited about it.
Amélie Martin
Finance Manager
Approves the tough files. Rides a Sur-Ron Storm Bee.
Renaud Côté
Parts & Accessories Lead
Knows every helmet by feel. Fitting station is his domain.
Authorized for
Five badges, one floor.
Multi-line means real choice — and a service team trained on every one of them, not bouncing between dealerships.
Yamaha
Our founding partner. Sportbikes, ADV, ATV, snowmobile.
Kawasaki
Z, Ninja, Versys, Mule — full lineup, in stock.
Honda
CRF, CB, Africa Twin, Talon. Reliability, our daily story.
CFMOTO
Best value in side-by-sides and ATVs. Our growth-driver.
Sur-Ron
Light bee, Storm bee, Ultra bee. The electric future.
The space
Step inside the showroom.
We rebuilt the whole thing in 2020. Two floors, natural light, and a coffee bar good enough that customers come by even when they aren't buying.
Book a tour or service appointment12,000 sq-ft showroom
Two floors, bright natural light, all five brands under one roof.
20-bay service workshop
OEM diagnostic equipment, hydraulic lifts, dedicated dyno bench.
VIP waiting lounge
Espresso bar, free WiFi, glass wall overlooking the shop.
Secure seasonal storage
Climate-controlled storage for off-season units. Pickup/delivery in 30 km.
Receipts
What the riders say.
“Bought my MT-09 here in 2019. Five years of service later, they still recognize me by name. That doesn't happen at the big chains.”
Marc T. · Laval
bought a Yamaha MT-09
“The finance team got me approved when two other dealerships passed. Walked in skeptical, walked out riding. Genuine people.”
Sarah B. · Laval
bought a CFMOTO ZFORCE 950
“Their parts desk knows their stuff. Asked for a fitment for my old Africa Twin and Renaud had it in 24 hours. Old-school service.”
Jean-François L. · Saint-Eustache
bought a Honda Africa Twin
“Took my Storm Bee in for a controller swap. Done same day, under quote, with a courtesy bike for my kid in the meantime. Wild.”
Émilie R. · Boisbriand
bought a Sur-Ron Storm Bee
Showroom · Service · Financing
Ready to find your next machine?
Browse the floor online, or roll into Laval — same coffee, same crew, same conversation we've been having since 2008.